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Tim Cook’s Oscar Moment Didn’t Come Cheap

If Apple wins the top prize Sunday for CODA, it will have achieved in two years what Amazon and Netflix couldn’t accomplish in a decade. How? The road to the Oscars wasn’t easy—and reveals a lot about the harsh realities of Hollywood.

Tim Cook and Marlee Matlin
Photo by Michael Kovac/Getty
Matthew Belloni
March 25, 2022

So, this is happening, isn’t it. Apple is really going to beat Netflix and Amazon to the Oscar. Maybe? Probably? Definitely? CODA, the deaf family drama that rivals dismissed as a Hallmark movie—and a remake of a Hallmark movie, no less—seems, with each guild win and momentum marker, to be the favorite to win best picture on Sunday. Vegas still has CODA as virtually dead even with The Power of the Dog, and Belfast could be a late spoiler, but at least around L.A., the race doesn’t feel that close. It feels like it’s over.