The Case for Brian Robbins at Paramount

Brian Robbins at the Nickelodeon Kids' Choice Awards
Photo by Amy Sussman/KCA2021/Getty Images for Nickelodeon
Matthew Belloni
September 24, 2021

Brian Robbins, the newly installed C.E.O. of Paramount Pictures, hasn’t been thrilled by the media coverage of his ascension. Last week, The New York Times noted that the ascension of the former Nickelodeon chief to run the storied studio was perceived as an “affront” to film industry purists. Critical columns in this space and in THR focused on the ham-fisted manner in which ViacomCBS handled the replacement of the statesman-like Jim Gianopulos, and the likelihood that Robbins represents the studio’s significantly reduced theatrical film ambitions. The Ankler newsletter has been referring to Robbins simply as “Norbit,” the lame 2007 comedy that he directed, which derailed Eddie Murphy’s Oscar campaign for Dreamgirls—the kind of movie that Paramount used to release, critics say.