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The 10 Commandments of Movies in 2024

As the industry takes stock of a year that will fall short of $9 billion at the domestic box office, here are 10 rules that can help executives decide what movies to make.

Margot Robbie in 'Barbie'
Margot Robbie in 'Barbie' Courtesy of Warner Bros. Pictures
Scott Mendelson
December 18, 2023

As this year ends, there are fewer and fewer truisms regarding what works and what doesn’t in the theatrical movie business. Things were already shifting, in 2019, as we saw the end of Disney’s dominant Avengers and Star Wars sagas. Then Covid came, and then this year’s labor stoppages deprived the studios of time that could have been spent adjusting to the new normal.