Sports Media Roulette & Broadcast Worst-Case Scenarios

mark cuban
Mark Cuban recently was asked why he sold, and his answer was illuminating: He predicted that the next wave of revenue generation for teams will be around real estate and entertainment, not media. Photo: Sam Hodde/Getty Images
Matthew Belloni
&
John Ourand
February 12, 2024

Matt Belloni: Welcome! And congrats on launching The Varsity, which is like What I’m Hearing for the way cooler sports business. Who’s the most interesting person you’ve seen here in Vegas? I thought it was intriguing that Chris Licht, the former CNN leader, has been making the rounds.