The Silver Lake–Endeavor Deal Cage Match

Ari Emmanuel, Mark Shapiro
A funny thing happened on the way to the octagon. Between the privatization announcement and the actual squeeze-out this past April, the share price of Ari Emanuel and Mark Shapiro's TKO nearly doubled, sending Endeavor’s stake soaring in value. Suddenly, that $27.50 offer looked downright miserly. Photo: Michelle Farsi/Zuffa LLC
Eriq Gardner
July 15, 2025

When Endeavor executives Ari Emanuel, Patrick Whitesell, and Mark Shapiro gathered the troops for a town hall back in April 2024 to unveil their grand plan to take the company private—yet again—no one in the room could have foreseen the financial pyrotechnics and legal bar brawl that would follow. The original plan, after all, seemed straightforward enough. Private equity giant Silver Lake agreed to buy out Endeavor’s public shareholders at $27.50 a share, valuing the whole enterprise—the WME talent agency, a 51 percent stake in TKO (parent of WWE and UFC), plus a curious assortment of tennis tournaments, New York Fashion Week, and even a bull-riding league—at around $25 billion.