Some of us are old enough to remember when the publicity firm PMK kinda ruled the Hollywood talent landscape. As recently as the early 2000s, the trio of Pat Kingsley, Leslee Dart, and (until her 2003 retirement) Lois Smith was considered the iron claw of celebrity P.R., especially after PMK merged with Huvane Baum Halls and before Dart was fired in 2004. Of course, it was far from a monopoly—Rogers & Cowan, also owned by the marketing and advertising behemoth Interpublic Group, was powerful, too—even if that pre-internet era now seems as quaint as a Premiere cover. Back then, as a young lawyer, and then journalist, I knew not to screw around with Kingsley or one of her PMK minions.