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The Iger Legacy’s Last Stand

The Peltz-Ike-Rasulo proxy battle may seem like the ultimate indignity for Bob Iger, but it’s also the direct result of the few (but glaring) mistakes amid his own tenures atop Disney: “If Peltz finds his way to the Disney board, that will be Iger’s biggest failure as C.E.O.”

bob iger
Once discussed as the greatest media C.E.O. of all time, Iger's been embarrassed by this whole undignified process. Photo: Jerod Harris/Getty Images for Vox Media
Matthew Belloni
April 2, 2024

Talk to Disney executives and they’ll say they’re totally not worried. There’s no way these guys­—these guys!—can upstage Bob Iger and snag two board seats. Not Nelson Peltz, the frumpy 81-year-old billionaire who decided to spend $20 million on a proxy war to get himself on CNBC. Not Ike Perlmutter, fellow patron of the Mar-a-Lago early-bird special, whose purge from Marvel by Iger a year ago was literally cheered by his former employees. And certainly not Jay Rasulo, the former Disney C.F.O. who’d seemingly been living in Siberia for nearly a decade after being passed over in the original Iger succession bake-off.