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Only Old Movie Stars Matter to Moviegoers

A list of the Top 100 actors making the rounds among industry executives highlights a troubling reality for Hollywood: the supply of new movie stars is declining alongside the box office.

Only one of the Top 20 actors named in the study is under 40.
Only one of the Top 20 actors named in the study is under 40. Photo: Peter J Fox/Getty Images
Matthew Belloni
April 24, 2023

A new study is going around town this month that has some of the top studio executives talking. National Research Group, the analysis firm that specializes in entertainment and tech, commissioned a survey asking consumers to name up to five actors that would make them most interested in seeing a movie in a theater. Not Who are your favorite stars? or Whose movies do you most look forward to? This was, very specifically, Who do you most want to watch in a theater?