Of all the wool that Netflix has pulled over Hollywood’s collective eyes—and there has been an entire sheep’s worth over the years—the lack of transparency in ratings data has been the thickest. “I honestly have no motivation to do it,” co-C.E.O. Ted Sarandos said back in 2013 when asked why he kept secret the viewership of House of Cards. Netflix doesn’t sell ads, he noted, and creators don’t really care about ratings, they just want to make cool stuff. When Kevin Spacey asks, “I just tell him I’m thrilled,” he laughed.
Netflix’s New Love Language: Hello, Engagement!
Matthew Belloni
November 19, 2021
