Comp Wars: Netflix vs. The Agents

ted sarandos bela Bajaria
Photo: Leon Bennett/Getty Images for Netflix
Matthew Belloni
September 27, 2024

Netflix is tiptoeing so carefully around the talent compensation issue that its executives must have seemed like Russian ballerinas at Tuesday’s presentation for agents, managers, and even a few publicists. The reps all schlepped to the company’s Hollywood HQ for what—thanks to an erroneous trade report—was rumored to be the big unveiling of the controversial plan to switch from upfront buyouts for stars and creators to a combination of fees and contingent, unguaranteed compensation. Instead, Netflix chief content officer Bela Bajaria and her team basically bragged for an hour about the power of the platform and repeated the what’s-a-hit and how-we-market speeches they’ve given before, all while attempting to explain to the sellers what makes something a “Netflix” project. (Answer: pretty much everything.)