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17 Days in Paris

NBCU Media Group chairman Mark Lazarus offers a candid assessment of his goals for the Olympics, how the Games’ value proposition has changed over the years, and A.I. Al Michaels.

naomi osaka Paris 2024 Olympic Games
NBCU needs the Olympics to juice Peacock, which actually lost subscribers last month, and, more importantly, for those new subs to stick around after the Games. Photo: Matthew Stockman/Getty Image
Matthew Belloni
July 26, 2024

Starting with the opening ceremony on the Seine river tomorrow, this will be Mark Lazarus’s seventh Olympic Games with NBCUniversal, but his first since being promoted last summer to chairman of the NBCUniversal Media Group, which includes all the TV and streaming platforms. And it’s the first Games in which Peacock, the company’s streaming platform with 33 million subscribers in the U.S., will serve as the primary platform for 5,000 of the 7,000 hours of coverage over 17 days.