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Hulu Finally Has Momentum. Why Won’t Disney Unleash Its Full Potential?

Hulu still feels like the also-ran in the Disney streaming universe. It’s way past time for Disney to resolve its fight with Comcast and fully unleash Hulu—and there may now be an opening to do it.

Hulu's 2017 Emmy After Party
Photo by Todd Williamson/Getty Images for Hulu
Matthew Belloni
September 2, 2021

Have you seen Vacation Friends? For whatever reason, the Hulu algorithm has been insisting that I check out this movie. Maybe it’s because I recently watched the equally raunchy second season of Dave, or maybe Vacation Friends is being pushed on everyone because it’s the first film from Disney’s 20th Century Studios to debut on Hulu.