What Does Apple Really Want From Hollywood?

eddy cue tim cook
More than five years into the Apple TV+ experiment, it’s never been entirely clear what C.E.O. Tim Cook and services chief Eddy Cue are up to in Hollywood. Photo: Eric Charbonneau/Getty Images for AppleTV+
Matthew Belloni
March 21, 2025

At lunch with an agent last week, the first question he asked wasn’t about Disney succession, or the mysteriously ongoing employment of the Russo brothers, or even whether David Zaslav has soured on Mike and Pam at Warner Bros. Instead: “What are you hearing about Apple?”