Hollywood’s Dude Slump

Paramount's 'Mean Girls'
Paramount's 'Mean Girls' is just the latest example of a film intended for streaming that was instead deployed to theaters to seek fortune and glory. It’s also the latest example of a theatrical success story powered by women and girls. Courtesy of Paramount Pictures
Scott Mendelson
January 15, 2024

It may or may not be surprising that Mean Girls, the new film based on the 2004 Tina Fey-written coming-of-age comedy and subsequent Fey-written musical, is on track to gross $32 million over the long M.L.K. Day weekend. Mean Girls is just the latest example (see also: Smile and Evil Dead Rise) of a film intended for streaming that was instead deployed to theaters to seek fortune and glory. It’s also the latest example of a theatrical success story powered by women and girls. The film follows the $1.4 billion global success of Greta Gerwig’s Barbie and those AMC-distributed concert films from Taylor Swift and Beyoncé, which gave strike-impacted theaters a shot in the arm late last year in between #Barbenheimer in mid-July and the year-end holiday frame, which offered up hits big (Wonka) and small (Anyone But You).