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Chris Hemsworth’s Box Office Poison

Why is Disney considering the Thor actor for ‘Prince Charming’ despite prodigious evidence that he has failed to lure audiences to theaters outside of his Marvel movies?

Chris Hemsworth
Casting Hemsworth in yet another I.P./tentpole-style picture, despite his poor track record outside the Marvel Cinematic Universe, would be more than old-fashioned strategizing. Photo: Kevin Winter/Getty Images
Scott Mendelson
October 29, 2024

Making a Prince Charming movie seems like the kind of half-joking idea that comes up when Disney executives realize they’ve run out of A-level cartoons to reboot. Disney Studios is indeed developing a film project based on the one-dimensional bachelor prince from Cinderella, slated to be directed by Paddington and Wonka filmmaker Paul King, based on his idea. And they’re talking to Chris Hemsworth to play a version of Prince Charming himself, though it’s unclear what that would entail—especially coming from King, who has mixed live-action and CGI animation in the past.