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Casey Bloys in His “Better Is Better” Era

A candid conversation with the HBO and Max content chief about the evolution of the prestige brand in the Zaslav era, why he’s no longer competing with Netflix, and the mandate now that he’s not programming a “something for everybody” service.

Casey Bloys
Max now needs to earn its subscribers every month, which Casey Bloys says he’s doing with more populist fare like the recent medical drama The Pitt. What the audience wants from HBO and Max, Bloys told me, hasn’t changed: elevated storytelling. Photo: Jeff Kravitz/FilmMagic/Getty Images
Matthew Belloni
May 1, 2025

In the streaming wars era, Casey Bloys has been challenged as perhaps no other programming executive has. In charge of content at HBO since 2016, Bloys now carries the title of chairman and C.E.O. of HBO and Max Content, which means he oversees what is still, arguably, the most respected brand in television—and a whole bunch of other stuff on Max.