Ari’s New Entourage

Ari Emanuel, Dana White
We don’t know whether Ari had any foreknowledge that UFC C.E.O. Dana White would welcome online misogyny peddlers Andrew and Tristan Tate to Las Vegas earlier this month, with the cameras rolling. Photo: Chris Unger/Zuffa LLC/Getty Images
Kim Masters
April 1, 2025

For decades, Ari Emanuel has positioned himself as a righteous, truth-to-power guy who wasn’t afraid to call out shitty behavior. He once vehemently vetoed the idea of Endeavor representing Roman Polanski. (“He said no way, over my dead body,” recalled a former colleague.) At a 2022 Bloomberg event, he declared that CAA’s Bryan Lourd and Kevin Huvane should be put on leave and “investigated” for allegedly sending female clients to Harvey Weinstein in a manner he analogized to Ghislaine Maxwell’s role as procurer for Jeffrey Epstein. More recently, Ari took the rare step of going on the record to confirm that his WME agency had dumped Justin Baldoni as a client when Blake Lively accused him of misconduct. (Surely that had to do with Ari’s principles rather than the fact that Lively is married to rainmaking client Ryan Reynolds…)