And the Golden Globes Go to… CBS

Jay Penske celebrates on the podium during the Hyderabad E-Prix on February 11, 2023 in Hyderabad, India.
Jay Penske celebrates on podium during the Hyderabad E-Prix in February 2023. Photo: Akhil Puthiyedath ATPImages/Getty Images
Matthew Belloni
November 20, 2023

CBS passed not once but twice on the Golden Globes, so when Jay Penske, the trade media magnate who now also controls Globes producer Dick Clark Productions, came back a third time, it was on his knees, with a price that CBS’s George Cheeks couldn’t refuse. I don’t have the exact license fee, but I’m told by three sources it’s nowhere near the more than $60 million a year (!) that NBC was paying. (One source says it’s less than $10 million, but that’s not confirmed; CBS declined to comment and Dick Clark’s publicist didn’t respond.)