Life at Spotify, Ranking the Streamers & Avoiding “Docu-Mercials:” A Chat with Bill Simmons

Bill Simmons
Photo by Amy Sussman/Getty Images the New Yorker
Matthew Belloni
December 20, 2021

Regular readers know that I sometimes use this space to chat with people doing interesting things. So when I saw that Bill SimmonsMusic Box documentary series was renewed by HBO on Thursday, I asked if he’d talk to me about music docs, which I know are uniquely difficult to make. The ESPN alum doesn’t do much press outside his popular podcast for The Ringer, the media company he sold last year to Spotify for a reported $250 million. (I know it’s popular because when I’ve appeared on his show, I’ve received texts from half my college friends.) We chatted about his success in this tough genre, which streamers need to merge, and the possibility of a Patriots vs Tom Brady Super Bowl. I edited this down.