With department stores going dark across the country—Macy’s is planning to close some 150 doors, while Saks just shuttered its flagship in Dallas—Mitchells, the Connecticut-based, family-owned chain, is expanding its retail footprint in Northern California. Sure, it’s just one store, but the new Wilkes-Bashford location in Palo Alto suggests Mitchells is onto something with its strategy of targeting underserved luxury markets while refusing to overexpand. Now led by the third generation of the Mitchell family (with the fourth generation in executive roles), Mitchells has grown to eight locations. And they’re not in a rush to add more.