• Join Puck

    Directly Supporting Authors

    A new economic model in which writers are also partners in the business.

    Personalized Subscriptions

    Customize your settings to receive the newsletters you want from the authors you follow.

    Stay in the Know

    Connect directly with Puck talent through email and exclusive events.

  • What is puck? Newsletters Authors Podcasts Events Gift Puck Careers

The Week in Shopping: NYFW Channel Check Edition

News and notes on Manhattan retail trends amid the concurrent post-holiday malaise and NYFW exodus.

Pete Davidson Reformation
Aritzia made the experience fun. In the store, they’ve got a giant Super Puff coat—cartoonishly oversize even with two adults inside—the point being to take selfies, post to social media, and tag the store. The “boyfriend” couch (which another retailer, Reformation, just dropped into a fun Pete Davidson campaign) was occupied by drowsy wingmen. Photo: Angelo Pennetta/Courtesy of Reformation
Sarah Shapiro
February 14, 2025

Join Puck to listen to this article

I spent the past week doing the New York Marathon equivalent of channel checks. It’s still freezing here, so I saw plenty of outerwear (a lot of which will be returned to vendors at the end of the season) in addition to the spring deliveries that are already manifesting: more light blues and plenty of stripes to signal warmer days to come.