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The Week in Shopping: ShopMy x Line Sheet’s July Top 10

In this new monthly feature, Line Sheet and ShopMy will reveal exclusive data about the hottest items in internet shopping, and what’s actually driving buyers to the checkout cart. The July results (no surprise) underscore the enduring power of the Nordstrom Anniversary Sale—with special insights on the influencer economy.

veronica beard
Interestingly, the July data confirmed that Nordstrom’s anniversary sale still has a chokehold on the influencer and affiliate marketplace—it notched seven of the top 10 items. Photo: Courtesy of Veronica Beard
Sarah Shapiro
August 8, 2025

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Shoppers see hundreds of products in their social feeds every day, but what items are coaxing buyers to click out of Instagram and actually open their wallets? As a retail data nerd, I’m endlessly fascinated by who’s buying how much of what—which is why I’m thrilled that Line Sheet has entered into an exclusive partnership with ShopMy to reveal their top 10 sales-driving links across the internet each month. This first installment of the recurring monthly feature will highlight what exactly is making people stop scrolling and start shopping. (Line Sheet also uses ShopMy’s affiliate service.)