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A crop of contrarian retailers (Outline, HommeGirls, etcetera) are stepping back from (or doing away with) e-commerce, building their models around stuff you can touch, like physical stores and catalogs. Plus, a trunk show tour!
The most interesting retail spaces right now are zigging when everyone else is zagging—and there’s perhaps no bigger zig than deliberately stepping back from the world of keystroke retail. By betting on offline shopping, a few boutiques are offering a fascinating glimpse at where specialty retail might be heading.
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