A new economic model in which writers are also partners in the business.
Customize your settings to receive the newsletters you want from the authors you follow.
Connect directly with Puck talent through email and exclusive events.
From Jenna Lyons to Emily Weiss, parasocial pop-ups are giving secondhand shoppers what online resale can’t, and inspiring new retail strategies, too.
Join Puck to listen to this article
Given the coverage over the past week, you could be forgiven for thinking that the most consequential retail event of 2025 was Emily Weiss’s stoop sale—sorry, garage sale—a parasocial spectacle featuring Weiss, her castoff $4,500 Margaux bag, a $600 knit set from The Row, a live D.J., and the irresistible opportunity to bask in the shadow of her $22.1 million Brooklyn Heights townhouse. But in many ways, Weiss was just capitalizing on a trend.
Sign up today to join the inside conversation at the nexus of Wall Street, Washington, A.I., Hollywood, and more.
Already a member? Log In
Exclusive to Inner Circle only
Enter your email for a free preview of Puck’s full offering, including exclusive articles, private emails from authors, and more.
You have 1 free article Left
To read this full story and more, start your 14 day free trial today →
Already a member? Log In
Enter your email to get access to one article and free previews of our private emails from Puck authors and editors.
Already a Member? Sign in
All of the insider knowledge from our top tier authors, in your inbox.
Already a member? Log In
You should receive a link to log in at .
You should receive a link to log in at .
Member Exclusive
Create a free account to preview Puck’s full offering, including exclusive articles, private emails from authors, and more.
Already a member? Sign in
You are logged into a free account as unknown@example.com
ENJOY 1 FREE ARTICLE EACH MONTH
Subscribe today to join the inside conversation at the nexus of Wall Street, Washington, A.I., Hollywood, and more.