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The Week in Shopping: October’s Top 10 & The RealReal’s Hunt for Profitability

Shoppers continue to pillage influencers’ closets, while The RealReal proves that scaling “unique” is a great way to grow everything except actual profit.

Rati Sahi Levesque
In the case of The RealReal, the stubborn fact is that growth in resale doesn’t guarantee profit, despite mainstream shoppers’ increasing migration to the fizzy, high-risk, high-reward resale market. Photo: Marsha Bernstein/WWD/Getty Images
Sarah Shapiro
November 14, 2025

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Just a glance at ShopMy’s top 10 this month will confirm what you already know: We just can’t quit Khaite denim, whose Abigail jeans led the field. Scrolling through our exclusive recap of the platform’s top affiliate drivers in October, there are several repeat brands, such as Staud’s off-the-shoulder Mabel sweater, as well as options like Sézane’s suede cinched-waist jacket, Isabel Marant’s western Duerto boots, Nili Lotan’s Shon pants, and The Great’s Bandana Riding cardigan.