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Erin Webb and the Nour Hammour Leather Playbook

The Nour Hammour co-founder and Déhanche principal has found success by choosing one category and sticking to it. It’s a risky strategy, but when it works, it works.

Nour Hammour Erin Webb
Erin Webb, left, and Nour Hammour, right, have succeeded by identifying a category dominated by luxury players, like Saint Laurent and Prada, setting an accessible price (under $2,000) and nailing fit and style. Photo: Nour Hammour Studio
Sarah Shapiro
November 25, 2025

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Many founders struggle to build one successful brand. Erin Webb currently has two. Both brands, she recently told me, aimed to fill a gap she perceived in the market—namely, “moms with disposable income … seeking out brands that are able to let them live their lives, be comfortable, but look pulled together and feel great.” Gigi Hadid, Hailey Bieber, and Jennifer Lawrence have all worn the leather jackets from Nour Hammour, the outerwear brand that Webb co-founded in 2013 with designer Nour Hammour. Then in 2022, Webb launched Déhanche, a single-category concept that produces logo-free belts with identifiable, upscale materials and details.