Breaking into the U.S. market is notoriously difficult for international brands—and the feat, of course, has only been further complicated by Trump’s tariffs. And yet Me+Em, a brand whose clothes are designed to transition from the playground to the boardroom to dinner and drinks, has established itself as an unequivocal success story. The British brand, which compares to TWP and Veronica Beard, first became known for their trousers, but also has been popular with coordinating sets. Of course, its visibility skyrocketed after Kate Middleton wore several pieces, like a brown fuzzy sweater vest for a meeting with Melania Trump, and stepped out more than once in a bubblegum pink silk shirtdress.