Malbon Golf’s $200M Full Swing

Stephen and Erica Malbon
Malbon Golf, which started as an Instagram mood board, was a serendipitous project for the Malbons, who met while Erica was in college in L.A. Photo: Courtesy of Malbon Golf
Sarah Shapiro
October 21, 2025

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The moment Venus Williams walked onto the court at the recent U.S. Open in Flushing Meadows, she demolished all notions of what tennis wear has been and could be. As Line Sheet readers know, she wore a different designer to each match, from the blue and white Khaite outfit in her opening doubles contest to the white ERL outfit that she donned as tribute to Althea Gibson breaking the color barrier 75 years ago. While aspirational tennis nostalgia has been in evidence for decades—with Prince, Wilson, Lacoste, and Sporty & Rich churning out tennis wear as a lifestyle choice off the court—Williams managed to serve up something new.