Lululemon’s NFL Strategy & A Consigner’s Tariff Guidebook

lululemon nfl
New versions of Lululemon’s popular Align leggings and Scuba hoodies with NFL team logos are now available at Fanatics and NFL.com, where the activewear brand is hoping to capture even a tiny fraction of the country’s 140 million NFL fans as it contends with a 50 percent drop in its stock price year to date. Photo: Courtesy of Fanatics
Sarah Shapiro
October 28, 2025

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