Loro Piana Scarcity & The Next ‘Succession’ Fashion

jeremy strong sarah snook kieran culkin succession
The latest iteration of Succession-coded fashion: Sease carries stuff made for people on permanent holiday, and it has a dozen stores in places where their target customer roams. Photo: Claudette Barius/HBO
Sarah Shapiro
June 13, 2025

With the country, and the whole world, going through it right now, this seemed like a good time to turn our attention to some of life’s restorative pleasures. Clearly, I love talking about shopping and retail—stores, inventory levels, foot traffic, merchandising strategies, etcetera. So I cracked open my inbox to tackle your questions about our ongoing fascination with stealth wealth, why brands sometimes disappear the very items they’re advertising, and more. I also self-assessed my makeup bag, pulled data on whether people are actually shopping, and uncovered a wrinkle with the Scandinavian trend. Herewith…