The Week in Shopping: Line Sheet’s Annual Guide to Gift Guides

Le Bon Marche department store paris
Enter Line Sheet’s Third Annual Guide to Gift Guides, our seasonal exercise in minimizing the pitfalls of year-end shopping—and online shopping discourse—in an era where more than 40 percent of all holiday shopping begins online. Photo: Courtesy of Alamy
Sarah Shapiro
November 28, 2025

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It’s the day after Thanksgiving and, as usual, everyone from micro-celebrities to the legacy media brigade is rolling out their 2025 holiday gift guides in an attempt to make their Q4 affiliate revenue numbers. Some influencers have been teasing their gift guides for months. For others, the final e-commerce sprint of the year has only just begun. Are we having fun yet?