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Jamie Haller is testing whether the self-funded, Brentwood-to-Bergdorf brand that she launched with shoes before expanding into women’s ready-to-wear can scale up without selling out or accidentally pricing itself into The Row territory.
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There’s an archetype of California success that begins in a garage and ends in market-conquering glory. Usually this trope involves Stanford bros and venture capitalists, not a fashion designer shipping Jutti slippers and penny loafers. But Jamie Haller has been tweaking the script since founding her bootstrapped footwear business with broken-in, logo-free loafers back in 2020.
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