• Join Puck

    Directly Supporting Authors

    A new economic model in which writers are also partners in the business.

    Personalized Subscriptions

    Customize your settings to receive the newsletters you want from the authors you follow.

    Stay in the Know

    Connect directly with Puck talent through email and exclusive events.

  • What is puck? Newsletters Authors Podcasts Events Gift Puck Careers

Their Eyes Were Watching Staud

Staud co-founder Sarah Staudinger has the halo of a Hollywood power couple and the steely reserve of a fashion veteran. So as her broadly appealing, well-capitalized company turns 10, she’s seeking the right type of investors, who are in it for the right reasons. Private equity need not apply.

Rebecca Staud
Unlike many (advanced) contemporary labels that skew strictly young or mature, Staud’s designs feel fresh enough for younger customers while maintaining the sophistication and quality to attract an older clientele. Photo: Paul Morigi/Getty Images
Sarah Shapiro
February 18, 2025

Last week, WWD reported that Sarah Staudinger’s much-beloved, in-crowd-for-the-out-crowd brand, Staud, was canvassing investors for a new growth round of financing. This seemed like a logical next step for a canny founder and talented designer who has already established product-market fit, is launching a new athleisure line, has a rainmaking husband, and enjoys blue chip investors, too.