• Join Puck

    Directly Supporting Authors

    A new economic model in which writers are also partners in the business.

    Personalized Subscriptions

    Customize your settings to receive the newsletters you want from the authors you follow.

    Stay in the Know

    Connect directly with Puck talent through email and exclusive events.

  • What is puck? Newsletters Authors Podcasts Events Gift Puck Careers

Tennis, Everyone?

As the sport’s champions descend on the U.S. Open, new brands are capturing the overflow by focusing on the athleisure possibilities.

venus Williams
Watch any random match at this week’s U.S. Open—and, better yet, make sure to see Venus Williams, who’s been wearing custom Khaite and carrying a shearling leather tennis racket bag custom designed by brand ERL—and you’ll see multiple insurgent brands trying to build market share within one of the country’s fastest growing sports. Photo: Clive Brunskill/Getty Images
Sarah Shapiro
August 26, 2025

Join Puck to listen to this article

Putting aside the pop pop pop of pickleball that’s currently driving suburban neighbors nuts, the racket sport that’s actually making news is tennis. According to the United States Tennis Association, tennis participation has exploded to 25.7 million Americans, up nearly 2 million players last year alone, with one in every 12 Americans now playing.