Join Puck to listen to this article
RushTok, the annual TikTok event in which SEC freshmen run the sorority gauntlet, has become something of a niche national pastime, as reliable as late-summer heat waves and out-of-office emails. It also happens to present a gold mine of information on the latest youth fashion trends. This season, of course, RushTok is all about silky or satin-blended minidresses, with details like an appliqué flower or bow. A Babyboo Fashion bow dress and several Revolve looks are also trend staples, along with LoveShackFancy’s flouncy minidresses. (LSF has become so embedded in the “culture” that sororities now dedicate entire theme days to it—often in partnership with the brand.)