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Moneyballers

Even amid the luxury slowdown, the jewelry category is resilient and growing—fueled by male athletes, musicians, and celebrities striking endorsement deals or simply showing off on game day.

ASAP Rocky
Even amid the broader slowdown in the luxury market, the jewelry category is resilient and growing, and men are helping drive the expansion. Photo: The Hapa Blonde/GC Images
Sarah Shapiro
August 19, 2025

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Whether it’s Mark Zuckerberg’s gold chain, A$AP Rocky’s collection of oversize Bottega Veneta totes, or Timothée Chalamet’s mini Chanel crossbody, men’s accessories have exploded into the mainstream. Mr. Porter now features a Fine Jewelry section, with everything from a $40,000 Suzanne Kalan tennis necklace to an $11,000 Foundrae pendant. At Mytheresa, the men’s section has expanded beyond duffles, briefcases, and backpacks to include bags like the Loewe Puzzle and the Balenciaga Bel Air.