Tuckernuck Takes Manhattan

The D.C.-born fashion brand, a favorite of the Butterworth’s set, has quietly bootstrapped a $100 million business by blending its own styles with curated third-party labels. But multibrand retail is notoriously difficult—and scaling the company beyond its single brick-and-mortar location will take serious capital.

Tuckernuck needs their internal design team to keep delivering desirable products at strong margins, while minimizing markdowns and continuing to win at multibrand, too. Photo: Courtesy of Tuckernuck

Sarah Shapiro

June 17, 2025

Tuckernuck, the D.C.-based retailer behind the love-it-or-hate-it wool tweed “Jackie” dress that was everywhere on Capitol Hill during campaign season, is making a move to become the go-to “life hack” for millennial women looking for a J.Crew alternative. It was ubiquitous during the White House Correspondents’ Association group grope—particularly its climactic, Tammy Haddad–hosted garden brunch—and strewn across Butterworth’s, the center of the Republican social scene.