Meta-Friction

Eva Chen ray ban sunglasses
By working with Ray-Ban, Zuckerberg has been trying to turn Meta’s eyewear products into a genuine consumer product—with just enough sex appeal, if that’s possible, to expand its market share beyond SAT tutors, Silicon Valley bros, and other early adopters. Photo: Daniel Zuchnik/Getty Images
Sarah Shapiro
September 19, 2025

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I wasn’t initially all that optimistic when I attended Meta Connect 2025, the annual showcase of new tech coming out of Menlo Park. The main event was the debut of the company’s new Meta Ray-Ban Display glasses, powered by A.I., equipped with a tiny camera, and—for the first time—including a novel heads-up display within the lens, and a user interface that can be controlled with a flick of the wrist. Mark Zuckerberg, kitted out in a heavy black tee, described the product as a “huge scientific breakthrough.” But, of course, if smart glasses are going to succeed, they need to be embraced by the fashion world. And so far, most of the wearable tech we’ve seen—from Apple Watches to Oura Rings—flirt with the limits of good taste. (And who could forget the disaster that was Google Glass…)