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Brave New Vogue World

Even after the fourth (mostly) well-received iteration of Vogue World, this time set on the Paramount lot in Los Angeles, many industry observers remain uncertain about the actual purpose of the traveling pop-up magazine. Naturally, much of the head-scratching ties back to the fact that Condé Nast is in cost-cutting mode.

Nicole Kidman
Even after four iterations of Vogue World, many remain unclear about its purpose, and on some level, they have a point: Events like this can cost eight figures to produce, are rarely profitable in early years, and often serve as a distraction from the core business. Photo: Jon Kopaloff/Getty Images for Vogue
Lauren Sherman
October 27, 2025

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Over the past week in Los Angeles, across all the lunches and dinners and cocktail parties that I attended (plus the ones I didn’t), one question bubbled up over and over above all else: Has fashion become over-reliant on celebrity? Some people believe we have reached peak saturation, with the effectiveness of partnerships waning as B- and C-listers increasingly front campaigns. Are these $15 million deals really worth it anymore? Meanwhile, others argued that fashion and Hollywood are only just starting to understand each other—that this bubble was nowhere near popping.