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Why Isn’t Taylor Swift Fronting a Fashion Brand?

People who have worked with Swift say that she doesn’t need a luxury campaign. Her own brand, though? That could happen.

Taylor Swift doesn’t really touch fashion—an anomaly in an era where entertainers rely on luxury-brand deals to cushion their annual revenue figures.
Taylor Swift doesn’t really touch fashion—an anomaly in an era where entertainers rely on luxury-brand deals to cushion their annual revenue figures. Photo: Gotham/GC Images
Lauren Sherman
October 2, 2023

As I’ve mentioned before, I don’t like taking cabs during fashion week: I find the unpredictable traffic unnerving, and often end up getting out anyway and running the last quarter-mile to the venue. (Yes, that was me jogging up to Loewe.) This past week in Paris, I’ve taken dozens of metros, the RER, several buses, and walked tens of thousands of steps each day.