Heaven and Chanel

Virginie Viard
I am told that it did bother Chanel executives that the critics—online and off—were increasingly souring on Viard’s work. Photo: Christophe Archambault/AFP/Getty Images
Lauren Sherman
June 6, 2024

Did High Fashion Twitter get Virginie Viard fired? The online peanut gallery, which had lambasted the designer’s fuddy-duddy collections throughout her five-year tenure at Chanel, but especially in recent months, was certainly satisfied by the news of her exit, which leaked shortly after internal teams were notified Wednesday afternoon. Just a few hours later, the company was forced to release a statement.