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The Book of Matthieu

The appointment of Matthieu Blazy at Chanel, which the company has finally confirmed, represents a legit sea change in the industry—away from brand-manager-style creatives and back toward designer-designers. The move, of course, also set into motion a few others, all of which follow the same theme.

Matthieu Blazy
Blazy is only 40, and yet already has the technical expertise to fully leverage Chanel’s exceptional metiers and atelier. Photo: Jacopo M. Raule/Getty Images for Prada
Lauren Sherman
December 12, 2024

After a year of upheaval and uncertainty, things are falling into place. As I previewed last week, Matthieu Blazy has left Bottega Veneta and is the new creative director of Chanel. His replacement is Louise Trotter, late of Carven and Lacoste. The press releases came in, one after another, like actual falling dominoes. First, Trotter and Carven. Then, Bottega Veneta announced both Trotter and the exit of Blazy. Finally, the denouement: After an internal meeting with employees, Blazy to Chanel was finally, officially confirmed—a week after I passed on the news to you.