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The Way of Christie’s

News of Guillaume Cerutti’s ascent to run the Pinault Collection set off a predictable game of telephone in the art market, filled with all sorts of informed (and uninformed) speculation about what the family might be plotting. Herewith, a summary of the inside conversation, from the Qataris to the Arnaults.

Guillaume Cerutti
Cerutti could do for the Pinault Collection exactly what he did for Christie’s: raise its metabolism and push it relentlessly to the forefront. Photo: Bertrand Rindoff Petroff/Getty Images
Marion Maneker
January 17, 2025

The announcement of Guillaume Cerutti’s ascent to a new role as chairman of the board at Christie’s and president of the Pinault Collection—which the initial press release described as “a new organization for the artistic and cultural activities” of François Pinault and his son François-Henri Pinault’s holding company, Groupe Artémis—prompted a number of people in the auction business to contemplate the meaning of the appointment. After all, Pinault père, who turns 89 this summer, is approaching the inevitable destination for all mankind. His most cherished projects need a steward.