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The Goldin Boy

The reigning king of collectibles is celebrating a third season of his Netflix show and a new stability in the collectibles and memorabilia market, which is better informed and more properly authenticated than ever. That doesn’t mean he’s above selling a Cheeto if there’s a market for it—especially if it makes for good TV.

Ken Goldin
Ken Goldin’s present-day relevance comes from price authority: His auction results don’t merely reflect the market; they anchor it. Photo: Tommaso Boddi/Getty Images for Goldin
Alex French
December 28, 2025

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Last winter, Goldin Auctions took receipt of a bizarre consignment: a one-of-a-kind, 3½-inch Flamin’ Hot Cheeto with an unmistakable resemblance to Charizard. Of course, the auction house, whose headquarters is situated next to a hospice center in a New Jersey industrial park, doesn’t deal exclusively in Pokémon-shaped snack foods. Over the past three decades, Goldin has brokered the sale of ultra-rare comic books, treasured pop culture relics, and traditional sports memorabilia, from Babe Ruth–autographed baseballs to the Nikes worn by Michael Jordan during his infamous Flu Game in the 1997 NBA Finals. In fact, they’ve brokered so many collectibles that it’s easy to conflate Goldin Auctions with the sports memorabilia market itself. At least, Goldin would be happy for you to believe that.