We Need to Talk About Those Jonathan-Gucci Rumors…

Jonathan Anderson
Anderson, who is only 39, has been designing Loewe for 11 years and is more than likely thinking about his next steps. Photo: Victor Virgile/Gamma-Rapho/Getty Images
Lauren Sherman
July 29, 2024

LVMH likes to make announcements on Sunday mornings, and I had a gut feeling that there would be one coming yesterday. After all, the news of Peter Hawkings’ departure from Tom Ford earlier in the week shook loose an avalanche of speculation, much of it totally insane—such as Galliano going to Dior—but some of which felt grounded in something real, like the rumor that Sarah Burton could be headed to Givenchy. (From my conversations with people close to the decision-making, I know that if Burton is not the answer at Givenchy, she was at least a leading candidate.) Anyway, this was the last Sunday in July, everyone at LVMH is busy with the Olympics, and everyone else in the industry will be out for the first two to three weeks of August. It seemed like something had to give.