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It turns out that Victoria Beckham may not need Sephora, after all. Victoria Beckham Beauty, which has popped in the last year for a number of reasons—increased wholesale distribution, a successful entrée into foundation, newish C.E.O. Lauren Edelman, etcetera—is actually a far bigger business than most people think. I’ve learned that the brand is on track to hit $100 million in net sales this year, about 70 percent of which come from its website—an impressive stat considering a limited wholesale distribution that will total only about 200 doors by year’s end.
