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Khy Times

Kylie Jenner accessorized at the Golden Globes with Timothée, but making things work with her “real” fashion brand, Khy, is proving more elusive. Meanwhile, Kim’s P.E. vehicle has come up short.

kylie jenner khy
There’s a chance that sales will pick up, but the onus will be on Kylie to envision the next phase of the business. Photo: Courtesy of Khy
Lauren Sherman
January 6, 2025

I’ve been anticipating Peak Kardashian since 2017, and have been constantly reminded during the intervening years to never underestimate our species’ craven desire for more from Calabasas. It wasn’t until 2019 that Skims launched, after all, becoming the most successful family venture in history. Lemme, Kourtney’s supplements line, rendered in trendy gummies and packaged in lavender plastic, has also recently become a hit, with prime shelf space in the premium aisle at Target.