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The Tao of Shemarya

Todd Shemarya essentially created what we now know as the Hollywood-fashion industrial complex—matching celebrities like Jennifer Aniston with brands, and eventually helping them take equity stakes in businesses and then even build their own companies. Herewith, a candid conversation on his view from the glamourous salt mines…

The entertainment industry only realized about 15 years ago, maybe ten years ago, how much money there actually is in fashion.
The entertainment industry only realized about 15 years ago, maybe ten years ago, how much money there actually is in fashion. Photo-illustration: Puck; Photos courtesy of Pvolve, Missha, and Biossance
Lauren Sherman
August 10, 2023

How badly does Hollywood need Paris? How badly does Paris need Hollywood? After living in Los Angeles for the past three years, and finally getting a teeny bit of clarity into a business I find to be fairly impenetrable, I’d say Big Luxury has more leverage than ever over entertainment. Sure, a television show or movie can still make you a star. But advertising campaigns make stars generationally rich—and developing one’s own brand can make them fuck-you money.