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Stefano Is Going to TheWrap!

A surprise and retro move in the Hollywood trade wars. Look out, Penske!

Former W magazine editor-in-chief Stefano Tonchi will edit TheWrapBOOK, a coffee table-style biannual.
Former W magazine editor-in-chief Stefano Tonchi will edit TheWrapBOOK, a coffee table-style biannual. Photo: Jacopo Raule/Getty Images for Chloe
Lauren Sherman
July 24, 2023

TheWrap, one of the few Hollywood trades not currently owned by Jay Penske, will publish a new luxury magazine, edited by former W magazine editor-in-chief Stefano Tonchi. TheWrapBOOK, a coffee table-style biannual, is set to debut in February 2024 and will be dedicated to “art and cinema,” Tonchi told me. Tonchi will also consult TheWrap’s new online style vertical. Alexandra von Bargen, a longtime ad sales exec with experience across mass, niche and B2B publications, has been recruited as publisher and managing director of fashion and luxury accounts.