Profit & Kloss

karlie kloss josh kushner
Whether Kloss and Bedford Media understand how to make a compelling, disruptive editorial product, remains unproven, and the company has done nothing yet publicly to quiet skeptics. Photo: Edward Berthelot/Getty Images
Lauren Sherman
June 10, 2024

In late 2023, Bedford Media, the still-newish company financed by Karlie Kloss and her husband, Thrive Capital founder Josh Kushner, began developing a revelatory or philanthropic or simply foolish business concept. In November, Bedford announced the acquisition of i-D magazine from the quickly liquidating Vice Media. This past March, they brokered a licensing deal to publish Life magazine, too.